Data from Januray 2021 to August 2022.

Only focus on Prebid users ID Module

Methodo:

Analyse sur deux ans, sur 130 publishers, plus de 25 000 sites cumulants plus de 2.6 billions d’auctions (soit en moyenne 4 Mds d’auctions par jours

Increase of ID providers usages:

• Between January 2021 and January 2022, 70% of our customers increased the number of ID providers they are calling. Among them, 20% didn't have any ID provider in January 2021
• The average number of ID provider called per publisher doubled on the period (from 2 to 4 on average).
• If we look at usage of Id providers by number of auctions, the increasing trend is also pretty clear.

Dynamic market:

• Among all our customers, we counted only 9 distinct ID providers in January 2021. This number also doubled with 19 distinct ID providers in July 2022

Top Id providers: